If you work in marketing, you know the importance of staying up to date. For this, we need good references. But how to choose them among so many query sources available? trending
How about starting with the main marketing news portals?
If you liked the idea, you’re in the right place! For this post, we have separated information about 12 portals that will help you keep up with news and trends in the area.
Important tip: as our segment is very dynamic, which means new developments emerge all the time, save these addresses in your favorites and select some portals to follow daily.
Make no mistake: you need to have discipline and commit to your learning! In the rush of everyday life, it’s easy to miss information that could make a difference at work.
Check out the complete list and what you can find on each of these portals!
1. Brainstorm9
Creativity and innovation are the focus of Brainstorm9! The most interesting thing in this case is that you can choose the channels that are most related to your activity, as the portal features several, such as creativity, social media, and tech.
In addition to informative texts, focused on current affairs, the portal has articles by experts and provides good coverage of the sector’s main events.
2. Adnews
Adnews also has a good amount of time on the road. It was launched in 1999 and has managed to adapt to changes taking place in the market.
The focus of the portal is the communication area, so it is the right address for those who need to follow the day-to-day activities of agencies and media outlets.
The news is divided into categories such as culture, technology, and cinema, and there is space for the publication of more technical articles, important to complement your knowledge of relevant subjects in the area.
3. World of Marketing
Cases, interviews, reports, research: the Marketing World has a lot of content available and, therefore, is an important reference for those who work in marketing and the business area in general.
Unlike competitors, to access all the content you have to pay a fee. The most affordable package costs R$48.00 per month.
The Marketing World does not present itself as a news portal, but rather as a strategic intelligence tool to assist companies in decision-making.
4. Google Ads Blog
The Google Ads Blog has very specific content: it covers news related to Google Ads. As it is a company channel, it is the best place to find official Google news.
The focus, of course, is search services. In other words, if you work with sponsored links or even with Content Marketing, it’s worth including the address among your favorites and checking it frequently.
5. Search Engine Land
Search Engine Land also focuses on the area of search engines. The difference, in this case, is that the site provides general news about the sector and also more in-depth analyses on the subject, as well as articles for those who need to improve the techniques used in carrying out search projects.
6. Medium & Message
One of the oldest in the advertising market, Meio & Mensagem magazine has existed for over 40 years and is an excellent source of consultation for those who need to follow the sector’s movements.
In addition to the communications section, there is good material on marketing and media, also focusing on the routine of agencies, advertisers, and media outlets.
Full access to the materials requires a subscription, but you can find a lot of information on the website.
7. DMNews
DMNews coverage is very comprehensive, with a special focus on Digital Marketing. A differentiator compared to the others (and that’s why it’s on our list) is its data orientation.
The audience of this portal is especially interested in the innovative use of data, strategy tips, and, of course, the technology part.
8. Inc.
Inc. is a prestigious brand in the global communications market and a reference in segmented journalism. With 35 years of existence, it has accumulated several awards that recognize its excellence in terms of content and design.
In an area that has undergone so many changes, the business magazine has managed to not only survive but also occupy a prominent role among professionals.
9. Chiefmartec
Chiefmartec was founded and is run by HubSpot VP Scott Brinker. As expected, the content produced by the team deals with marketing and technology.
The proposal is to help the market evolve in the application of resources linked to Marketing Automation, which is why there is a wealth of material about the area on the portal.
On air since 2008, it has managed to maintain the premise that motivated its creation. Here’s what Brinker says: “Marketing has become a technology-driven discipline, and therefore marketing organizations must build technical capabilities into their DNA.”
10. Marketing Land
Updated news about marketing: this is the proposal of Marketing Land, which produces content about the main news in the field and has a group of respected columnists.
The result is the offering of useful and reliable articles about the digital environment, including all the movements around social networks.
In June 2019, for example, they made available a comparison of 14 marketing automation platforms.
11. ClickZ
Considered one of the largest digital marketing communities in the world, ClickZ was created in 1997. In recent years, it has followed the growth of digital platforms, helping many people with their professional development.
Producing updated news and insights for new projects is part of the team’s routine. The content is distributed in articles, podcasts, webinars, and events, as well as more in-depth reports on topics of interest to the market.
12. Digitalis
Digital has built its reputation in the Brazilian Digital Marketing market through the events, forums, congresses, and more than 50 activities it carries out annually across the country.
